About
Howdy — I’m SAM.
Head Ninja at Your Admin Ninja — and a small business owner who’s living proof that when you keep your best clients longer and earn more referrals, you can get off the acquisition treadmill and build a business that lasts.
25+ years in
Experience that gets what you’re trying to do.
I have over 25 years of administrative, marketing, and advertising experience, mixed with years of being a small business owner myself.
That combination gives me a real understanding of what most small business owners are actually trying to accomplish — and where the time goes. Plus, I have an amazing team of Ninjas who help get the work done on time and done correctly.
For a closer look at the projects we specialize in, visit the Services page.
How I got here
I thought I was building an admin company.
For years, I thought I was just helping owners organize tasks, set up systems, and get their time back. Then I noticed something that changed how I think about business.
When I did a good job and showed appropriate appreciation, people stayed longer. They referred more. They trusted me with more. I wasn’t running a marketing play — I was building connection, and it turned out that connection was the whole growth engine. I’ve built this business 100% on referrals and never spent a dollar on ads.
That realization grew into a whole second company focused on client retention. If you want the full story — including the one about my grandmother Iris, who was doing this by hand back in 1975 — you’ll find it over at Retention Made Simple.
What we believe
The best businesses take the best care of their people.
Not the loudest marketing — the best care. Gratitude isn’t luck; it’s a system. Build it into your business and your clients don’t just stay — they belong. Let us handle the behind-the-scenes work so you have room to do exactly that.